North Texas's straightforward weather outlet for visual weather updates.
* SKYWARN-certified storm spotters.
"Red and green are not all that you see."
In a world where everybody can essentially screenshot a weather graphic online, post it on social media, then boast about how many followers they've gained by essentially doing, well - nothing - finding genuine folks who care about relaying weather information is almost impossible.
The reason why most people aren't genuine in relaying weather information is because they don't place importance on visuals. They place importance on data. As such, everything they're blasting out there has zero passion behind it, despite how many red and green colors from radar they've beaten the public with.
The difference between North Tex Wx and the majority of weather outlets is that we don't care about "clout." We care about actually applying ourselves in the field by being in the field itself.
The outcome? A genuineness that you hardly see anywhere in the weather industry.
Being certified in weather spotting through Skywarn, our company faces the storms head-on, while simultaneously reporting about said storms.
You won't get boring, redundant tweets from profiles lecturing us over a cold front coming through, or a clique of 7 storm chasers all blaming each other because they couldn't quite get that video recording of a house being destroyed by a tornado just in time - embarrassing the weather community altogether.
Take a look at this example of a straightforward, no-nonsense video depicting storm damage in Bedford, Texas:
mission
On May 18, 2025, severe thunderstorms hammered the northern suburbs of the DFW Metroplex. One of those storms was a tornado-prone storm located west of Little Elm, which nonetheless bought about significant wind damage in Lakewood Village.
Most people who just read the first paragraph above rolled their eyes right now. Since the storms weren't relevant in their lives, then surely, it's no big deal. Right?
Wrong.
On that date, we were stationed at Celina, Texas - with our intention being to get a full view of what a tornado-prone storm looks like from miles and miles away, and WHY it's important to take severe warnings seriously.
As you'll see in the video below, there is non-stop, dangerous cloud-to-ground lightning - with one of those lightning strikes hitting an object at timestamp 2:08.
We've heard the saying, "When thunder roars, go indoors." Our video below, however, is a visual representation of why you should take that advice seriously:
As such, North Tex Wx's mission is to relay the significance over why visuals are important.
Yes, text is important. Tweets are important. Graphics and warnings are very important. In reality, though, we live in a visually-verifying world. Most people WANT to see proof of severe weather. If they don't, they'll shrug it off as unimportant.
This is where North Tex Wx fills in the gaps.
Stationed northeast of the DFW Metroplex, in good ol' Princeton, Texas, we escape the traffic and chaos of the populated suburbs and cities southeast of us, and quickly approach any severe weather event that takes place in the North Texas region. Doing so assures speedy, efficient relaying of weather information to North Texas folks - both visually, and textually.