Providing visual storm updates and crisis communication for North Texans.
Led by certified Skywarn storm spotters.
"Red and green are not all that you see."
In a world where weather data resembles competence, North Tex Wx places importance on weather visuals.
Instead of providing graphics and charts, we travel head-on towards areas impacted by dangerous weather to provide on-the-ground visuals in order to provide public safety measures.
On top of that, we provide on-the-ground crisis communication in the event that we are not able to physically travel towards storm-impacted areas. We do this via video feeds on social media for the fastest possible dissemination of information needed for local emergency services to begin tactical efforts, and for the general public to maintain situational awareness.
Mission
On May 18, 2025, severe thunderstorms hammered the northern suburbs of the DFW Metroplex. One of those storms was a tornado-prone storm located west of Little Elm, which bought about significant wind damage in Lakewood Village.
On that date, we were stationed at Celina, Texas - with our intention being to persuade the public over why weather visuals are just as important as weather warnings.
As you can see in the video, there is non-stop, dangerous cloud-to-ground lightning, with one of those lightning strikes hitting an object at timestamp 2:08.
As such, North Tex Wx's mission is to signify why real-time weather visuals are important when minutes matter.
Yes, text is important. Tweets are important. Graphics and warnings are very important. In reality, though, we live in a visually-verifying world. Most people want to see proof of ongoing dangerous weather. If they don't, they will more than likely not take severe weather warnings, weather advisories, and special weather statements seriously.
This is where North Tex Wx fills the gap.
Stationed northeast of the DFW Metroplex in Princeton, Texas, we stage our vehicles just north of Highway 380 - ready to hit the road when dangerous weather is on the horizon. Doing so assures speedy, efficient relaying of weather information to North Texas folks - visually.